Choose Career mode and pick a wrestler. During career, participate in every kind of match type. You can finish a match or just exit it right away. Once you participate in all match types, you'll get a message.

In career mode with Jerry Lawler defeat Andy Kaufman to unlock him at the shop.

In career mode, finish a Southeast Region story to get Belle Jackson at the shop.

In career mode with any wrestler defeat Big John Studd to unlock him at the shop.

In career mode with Dynamite Kid, complete career mode to unlock the British Bulldog at the shop.

In career mode with Hulk Hogan, complete career mode to unlock Bruno Sammartino at the shop.

In career mode finish a World Region story to get Hiro Natsume at the shop.

In career mode finish a Southwestern region story to unlock Mil Mascaras at the shop.

In career mode with Bret Hart, complete career mode to get Owen Hart at the shop.

In career mode finish a Pacific Region story to get Randall Schmandall at the shop.

In career mode finish a Midwest Region story to get Scotty MacDougal at the shop.

In career mode finish a Southwest Region story to get Tex McGraw at the shop.

In career mode finish a Northeast Region story to get Tony "The Boss" Pavarotti at the shop.